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    About

    About Sailsrep

    Sailsrep was founded by Magnus and Edvin, combining decades of CPQ expertise with a new generation of AI-driven engineering.

    We identified three key challenges for modern configuration:

    1. 01

      Complex products require structured logic.

    2. 02

      Sales teams require clarity and speed.

    3. 03

      Setting up the system to solve this is time-consuming, error-prone and expensive.

    Sailsrep exists to solve these challenges.

    How we got here

    Built on deep CPQ experience

    Sailsrep has raised pre-seed funding and is founder-backed. We are building with a long-term perspective, grounded in real configuration work and 25+ years of CPQ experience. We aim to create a system with:

    • Transparent rules.
    • Traceable decisions.
    • Predictable outcomes.
    • LLM-worthy speed of execution.

    Configuration is engineering, and engineering must be dependable.

    Vision

    Our vision is to make sales configuration accessible for every company that could benefit from it.

    Backed by investors and operators at

    • Wave Ventures
    • Amigos Ventures
    • Icebreaker
    • CPQ
    • Inriver
    Magnus FasthMagnus on LinkedIn

    Talk to Magnus

    Magnus brings 25+ years of CPQ experience, across configurable products, CPQ implementations, and industrial sales systems at some of Sweden's largest enterprises. Book a conversation to discuss how Sailsrep can support your configuration challenges.

    Book a demo