Legal

    Privacy policy

    Effective 18 August 2026 · Last updated 18 August 2026

    This policy explains what personal data Sailsrep AB collects through sailsrep.ai, why we collect it, how long we keep it, and what you can ask us to do about it. It is written to the EU General Data Protection Regulation (GDPR).

    Customers using the Sailsrep platform are also covered by their own agreement with us and by our data processing agreement. Where the two say different things, the agreement governs.

    Who is responsible for your data

    Sailsrep AB is the data controller for the personal data described here. Our full registry details are in the legal notice at the foot of this page.

    Data protection is handled by our privacy and security lead, who you can reach at privacy@sailsrep.ai. For an incident or an urgent request, use the same address and write “URGENT: Data Protection” in the subject line.

    What we collect

    We collect three kinds of data on this website, and you can see all three coming.

    • What you tell us in a form. When you book a demo or a meeting we ask for your name, your email address and your phone number, plus anything you choose to write about your product. When you subscribe to the newsletter we ask for your email address.
    • How you use the site. Analytics, session replay and company-lookup data, each loaded only after you allow that category in the cookie banner. Before you make a choice, only strictly necessary cookies run.
    • Technical data your browser sends. IP address, user agent and request logs, which our hosting keeps in order to serve the page and to keep the site secure.

    We do not ask for special category data, we do not buy personal data from list vendors, and we do not sell any.

    Why we use it, and for how long

    PurposeLawful basisRetention
    Answering a demo request or an enquiryLegitimate interest in responding to you, or your consent where you gave itUntil the conversation is finished, then up to 12 months of sales history
    Newsletters and product newsConsent, which you can withdraw at any timeUntil you unsubscribe or withdraw consent
    Website analytics and session replayConsent, given per category in the cookie bannerUp to 2 years, and shorter for most cookies (see the cookie policy)
    Identifying which companies visit the siteConsent, under the marketing categoryUp to 13 months
    Keeping the site secure and workingLegitimate interest in operating the serviceServer and access logs for up to 90 days
    Running a customer account on the platformPerformance of a contractWhile the account is active, plus up to 3 years for legal and commercial obligations

    We do not use personal data for purposes that are incompatible with the ones listed above. Where we rely on your consent, you can withdraw it at any time, and withdrawing it does not affect processing that already happened.

    Cookies

    Every cookie this site sets, what it does and how long it lasts is listed in the cookie policy, which also carries the control for changing your consent choices. The same control sits in the footer of every page.

    Who else processes your data

    We use the service providers below to run the website and the platform. Each one is bound by a data processing agreement and processes personal data only on our instructions. We update this list whenever a provider is added or removed, and we tell platform customers at least 30 days before we engage a new one so that they can object.

    Infrastructure and hosting

    ProviderWhat it doesWhat it processesWhere
    SupabaseDatabase, authentication, file storageAccount data, product configurations, chat logsEU (North)
    Google Cloud PlatformApplication servers and background servicesData in processing and in transitEU
    VercelWebsite and app hosting, CDNIP addresses, request logsUS and global

    AI and machine learning

    ProviderWhat it doesWhat it processesWhere
    OpenAILanguage models behind product featuresProduct configurations, chat messagesUnited States
    AnthropicLanguage models behind product featuresProduct configurations, chat messagesUnited States
    Google (Gemini)Language models behind product featuresProduct configurationsUnited States

    Email

    ProviderWhat it doesWhat it processesWhere
    ResendTransactional email deliveryEmail addresses, message contentUnited States

    Data and API services

    ProviderWhat it doesWhat it processesWhere
    FirecrawlReading public web pages during setupURLs, page contentUnited States
    SerperImage and search lookupsSearch queriesUnited States

    Engineering

    ProviderWhat it doesWhat it processesWhere
    GitHubSource code hosting and deploymentSource code, build secretsUnited States

    Communications and productivity

    ProviderWhat it doesWhat it processesWhere
    Google WorkspaceEmail, documents, storageCorrespondence and internal documentsEU
    SlackInternal messagingInternal correspondenceUnited States

    Analytics

    ProviderWhat it doesWhat it processesWhere
    PostHogProduct analyticsIP address, user agent, page views, email when signed inEU (eu.posthog.com)
    LeadinfoCompany-level visitor identificationIP address, company lookup dataEU
    Google Tag ManagerLoading analytics tags according to your consentPage interactions, consent signalsUnited States
    Microsoft ClaritySession replay and heatmapsPage interactions, IP address, user agentUnited States
    Microsoft AdvertisingRecognizing a returning browser alongside ClarityBrowser identifiersUnited States
    Apollo.ioMatching a visit to a company profilePage visits, company lookup dataUnited States
    LinkedInCompany-level visitor demographics, not ad targetingBrowser identifiers, LinkedIn profile signalsUnited States

    Transfers outside the EU and EEA

    Some of the providers above are outside the European Economic Area, which the table names. Where personal data goes to one of them, we rely on the European Commission's Standard Contractual Clauses together with technical and organizational measures, in line with Chapter V of the GDPR.

    Data processing agreement

    A copy of our data processing agreement (DPA, or Auftragsverarbeitungsvertrag) is available on request at privacy@sailsrep.ai, along with our security documentation and answers to a vendor assessment questionnaire.

    Your rights

    Under the GDPR you can ask us for the following.

    • Access. Ask what personal data we hold about you and get a copy.
    • Rectification. Ask us to correct anything inaccurate or incomplete.
    • Erasure. Ask us to delete your personal data where the law allows it.
    • Restriction. Ask us to pause processing while something is being sorted out.
    • Portability. Receive your data in a common machine-readable format, or have it sent to another controller.
    • Objection. Object to processing based on legitimate interest, and to direct marketing at any time.

    Write to privacy@sailsrep.ai to use any of them. We acknowledge a request within 5 working days and answer it within 30 days. If a request needs longer, we tell you why before that month is up.

    You can also complain to a data protection authority. In Sweden that is Integritetsskyddsmyndigheten (IMY), imy.se. You can complain to the authority in the country where you live or work instead, if that is easier.

    How we protect it

    Data is encrypted in transit and at rest, administrative access requires multi-factor authentication, access is role-based and logged, and we run regular vulnerability scanning and backups. If a breach affects your personal data we investigate immediately, notify the supervisory authority within 72 hours where the law requires it, and tell affected people without undue delay when the risk to them is high.

    Changes to this policy

    We update this page when our data practices or the law change, and the date at the top always says when. If a change is material, we say so through the consent banner or by email.

    Contact

    General and sales: hello@sailsrep.aiPrivacy and data protection: privacy@sailsrep.aiOffice: 7A Posthuset, Vasagatan 28, Stockholm, SwedenRegistered office: Lyckan 7, 753 24 Uppsala, Sweden