Customer story · Home lifts · SwedenHow SWIFT increased quote requests 10x with a conversational buying journey
During the launch period in Sweden, SWIFT saw weekly quote requests rise from about 2 to about 20. A marketing campaign brought significantly more visitors to the website, while the AI sales assistant from sailsrep.ai helped those visitors understand the product, configure a suitable lift, and take the next step toward a purchase. The assistant was live within weeks and is now being introduced across additional markets.
Magnus Fasth Co-founder, Sailsrep
Worked hands-on with SWIFT's team on this project · Updated July 2026
- About 2 to about 20 quote requests per week
- Live within weeks
- Sold in some 25 markets
Quote requests up roughly 10x
During the launch period in Sweden, weekly quote requests rose from about 2 to about 20.
More of the campaign traffic converted
The campaign created a significant increase in website traffic. The conversational experience helped SWIFT turn more of that interest into concrete quote requests.
Every completed proposal is buildable and priced
A constraint solver applies SWIFT's actual product rules, so every proposal represents a lift that SWIFT can build and price.
Live within weeks, and improving since
The assistant went live within weeks and is now being introduced across additional markets, refined continuously on real customer conversations.
The marketing campaign created a significant increase in website traffic. The new conversational experience helped SWIFT convert more of that interest into concrete quote requests.
“The campaign brought significantly more traffic to our website. The new solution then helped prospective lift customers take the next step, create an initial proposal, and ask to be contacted by a SWIFT salesperson.”
Buying a home lift starts with questions, not a configurator
SWIFT is a Swedish home tech company founded by home lift pioneers. Its 100% battery-driven home lifts, SWIFT Pro and SWIFT Lite, are sold in some 25 markets, with showrooms in more than 40 cities worldwide.
A home lift is a personal, considered purchase. Before contacting anyone, buyers want to know what is required to install a lift, which options are available, and what different choices mean for their project. A traditional configurator can collect selections, but it cannot answer questions. And the questions are what decide the purchase.
Turning increased traffic into qualified inquiries
Instead of navigating a traditional configurator, visitors can describe their home, explain their needs, and ask questions throughout the process. They receive guidance on what is required to install a lift, which options are available, and what different choices mean for their project.
Customers set their own pace. They can either move quickly to a quote request or explore the product in greater detail before speaking to a salesperson.
Combining natural conversation with real product rules
Large language model
Handles the conversation and answers questions about the lift, the purchase, and the wider installation process.
Constraint solver
Applies SWIFT's actual product rules, so every completed proposal represents a lift that SWIFT can build and price.
Interactive proposal
The conversation ends with the selected lift, its price, and a summary of the customer's priorities.
“Every proposal that comes out represents a lift we can build and price. That gave us the confidence to put an AI assistant directly in front of our customers.”
A smooth collaboration
SWIFT's product knowledge was brought into the platform, the product rules were configured, and the assistant was launched within weeks. Since then, SWIFT and sailsrep.ai have continued to refine the experience based on real customer conversations.
Faster than expected
SWIFT was initially concerned that an AI-guided buying process could feel too advanced and discourage potential customers. The implementation proved much smoother and faster than expected.
Live within weeks
SWIFT's product knowledge was brought into the platform, the product rules were configured, and the assistant was launched within weeks. No system replacement, and nothing new to operate.
Improved continuously
Instead of waiting for a large new development project, SWIFT can respond quickly as customer needs, products, and markets change.
“The collaboration with sailsrep.ai has been very smooth. We launched faster than I had imagined, and we can continuously improve the solution as we learn more about how customers behave and which questions they ask.”
Helping salespeople have better conversations
Customers can still request a quote without exploring every available option. Those who choose to go deeper, however, arrive at the sales conversation with a clearer understanding of the lift, the available choices, and the installation process. For SWIFT's salespeople, this can save time and help customers reach decisions more quickly.
The conversations have also provided new insights. Customers ask many questions about the complete project, including installation, planning, service, and what happens after choosing different configurations. These questions often go far beyond the technical details of the lift itself.
Scaling knowledge into new markets
SWIFT is growing quickly and entering new international markets. The assistant makes knowledge from the company's best salespeople, installers, and engineers available to customers in their own language. The French version was introduced particularly quickly, and a Vietnamese version is now close to completion. This gives SWIFT a way to enter and support new markets without waiting until every market has the same level of local product expertise in place.
“Our AI assistant is trained using knowledge from our best salespeople, installers, and engineers. It can answer questions that would otherwise require significant time and specialist knowledge, while helping customers feel more confident about their purchase.”
Extending the experience beyond the purchase
The next opportunity is to support customers after the sale. SWIFT is exploring how the same approach can help with installation, manuals, service, maintenance, and support. For a fast growing international company, consistent information in the right language is an important part of maintaining quality and creating satisfied customers.
For SWIFT, the project is not simply a new website feature. It is an early step toward a different way of selling and supporting complex products.
“This is the future. The exact way we work with it will continue to develop, but it already gives us additional competitive strength as a fast growing company. For businesses selling complex products, I believe this type of solution can create real value for both customers and sales teams.”
Frequently asked questions.
How much of the 10x was the campaign, and how much was the assistant?
Both. The marketing campaign brought significantly more visitors to the website. The assistant then helped those visitors understand the product, configure a suitable lift, and take the next step toward a purchase, which is what turned the extra traffic into quote requests.
Can the AI propose something that cannot be built?
No. The language model handles the conversation, but a constraint solver applying SWIFT's product rules decides what is valid. Every completed proposal represents a lift SWIFT can build and price.
How long did it take to go live?
Weeks, not months. sailsrep.ai's target is a working assistant in about 40 hours of effort, live on your website in around two weeks.
Which languages does the assistant speak?
It makes knowledge from SWIFT's best salespeople, installers, and engineers available to customers in their own language. The French version was introduced particularly quickly, and a Vietnamese version is now close to completion.
Does this only work for home lifts?
No. The same approach fits any manufacturer whose product is configurable and whose buyers research online. See the HMF Cranes story for a B2B dealer-network example.
Your website's next visitor could leave with a priced proposal
If your product is configurable and your buyers do their research online, an AI sales assistant can turn that research into quote requests, and it can be live in weeks. Book a meeting and see it on your own product.
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